Cobb Institute Partners with HHS for 24/25 vaccination campaign:

Risk Less. Do More. 

The U.S. Department of Health and Human Services (HHS) Pan Respiratory Virus (PRV) Public Education Campaign (PEC), also called Risk Less. Do More., is a national, integrated effort to increase awareness of, confidence in, and uptake of vaccines that reduce severe illness from influenza (flu), COVID-19, and the Respiratory Syncytial Virus (RSV) in at-risk populations.

The campaign also aims to:

  • Help limit the spread of these viruses in all populations by informing people about effective prevention measures they can take.
  • Deliver research-based messages through paid, earned, and owned media including TV, radio, print, social, other digital, and out-of-home platforms.
  • Partner with national, state, and local organizations to ensure that all audiences have access to information that can help them avoid illness and protect themselves, their families, and their communities from highly contagious respiratory viruses.
 An older and younger woman holding hands  

 

Priority Audiences

The Risk Less. Do More. campaign will prioritize reaching audiences at high risk from PRVs, including adults ages 60 and older and adults living in long-term care facilities (LTCF).

The campaign will engage these priority audiences, along with family members and friends who help older adults access care and make health decisions.

The campaign will also tailor messages for health care providers (HCPs) and provide them with resources to help facilitate conversations with patients about Pan Respiratory Virus vaccines.

 An older couple dancing

 

Partnership Engagement

The Cobb Institute is one of the partner organizations at the national, state, and local levels that has access to campaign materials developed by HHS in collaboration with the Centers for Disease Control and Prevention (CDC) to help amplify and extend the reach of the campaign messages and activities among priority audiences. Outreach materials include fact sheets, posters, flyers, social media messages, and more to help amplify community engagement efforts.

Flu, COVID-19, and RSV Facts

Flu, COVID-19, and RSV are common respiratory illnesses with symptoms that can range from mild to deadly. Vaccines help prevent severe disease and hospitalization from these illnesses.

Get the facts about respiratory illnesses, learn more about the benefits of getting this season’s vaccines, and find answers to commonly asked questions.

Read “Flu, COVID-19, and RSV” facts

Newsroom

The Risk Less. Do More. campaign newsroom features resources for journalists to help facilitate news reporting.

Visit the Campaign Newsroom

Encourage Vaccination

As a champion for older adults and people at risk for respiratory infections, you play an important role in promoting the life-saving benefits of flu, COVID-19, and RSV vaccines. As a trusted source of health and vaccine information, you and your organization need concise, timely, easy-to-digest resources to share with your patients, members, and priority audiences this respiratory season.